Digital Highlight of 2013? Well for me it has to be 24 Hours of Happy. It’s a simple idea and it could only be executed on digital platforms. There is sharing built in but its not done in a blocking or needy way. Also people love to share a sweet moment when they have spent 20 minutes ‘lost’ in the whole experience. Importantly there is no technology on display - its there in the background - but not the star of the show. Also I don’t know anyone that’s seen it and not smiled.
Arcade Fire and Google’s latest experiment ‘Just a Reflektor' comes a close second. But falls slightly, as a lot of it feels like tech for tech's sake and doesn't always add anything over the already incredible video material. That said it's human nature to want to tap/sing/interact along with music and the ability to 'play' with a video like an interactive visualiser is very appealing.
What were your digital highlights of 2013?