When marketing people don’t think very much no 253.
This instagr.am promotion (currently being a paid post on twitter) for walkers seems simple enough - until you check out that all important step three.
Enter this ‘LONG wordy promo style’ text - on instagr.am - so on your mobile keyboards, oh and you can’t cut and paste (tricky on mobiles anyway) as we’ve only given you the epic tomb of ‘marketing managers wet dream’ text as a .jpg so you’ll have to enter it from memory, and you can’t even see it as you’ll be in instagr.am.
Next time walkers - use a simple hash tag, not a brand devaluing bunch of crap. Any maybe walk though the process before going public.
This stuff is easy, why do so many brands do it wrong, STILL!