When brand extension goes bad: Kelloggs have launched a premium ‘street ware’ brand called under the hood - clearly dreamt up by some over 40s who remember when the Warner bros store was cool. Were it aimed at under 12’s i could see the point, but its so blatant to have no irony, and $120 for a pair of snap, crackle and pop jeans? erm no thanks, bling off!
