The Cereal Formally Know As: Cinnamon Grahams, and pre-formally known as Cinnamon Toast Crunch. The new name doesn’t fair much better in its potential longevity: Curiously Cinnamon - I’ll spare you the wacky font and backwards letters. Seriously though, someone hired a company to come up with this. It is so derivative of so many cheap nasty brands. EPIC FAIL.