iShave: At last some competition for Gillette, the King of Shaves AZOR, its all very apple, which is at odds with the fiftys Americana KoS logo. There’s some dynamite copy to go with the silly name too… New King of Shaves Azor. Less is Mor. Damn, pass that sick bucket. The killer USP is price - its half the price of Fusion, the ludicrous 5+1 blade face grater. Lets hope its upto the quality of the gels and oils .