Nike Hijack: nike don’t do major event sponsorship, they do hijack marketing around the event. And boy they are good at it - so good most people assume they are a major sponsor - where in fact they are just a bunch of dodgy cheap knock off merchants. See above the Rejeven8 (5 rings) in ‘Olympian’ colours. Below Mascot inspired sneekers and Tuned 10 olympic (in store its refered to as evolve), exclusive to footlocker. Heres a link to their ‘olympic pack’ of inspired designs. this is just the shoe related activity - theres also tv spots and clothing with things like LA84 on it - all carefully treading on the edge of trademark law.
Here it is in store - no olympic refences at PoS. But the press release (and website) in last nights freebie papers was specific about its Olympic Inspiration.
