Let’s get creative: The three creatives above are dated March 2007, January 2008 and March 2009. Three years, three ideas? Inspiration?, Homage? or rip offs. The world of advertising had long been guilty of overly enthusiastic taking of inspiration from the arts, but here it’s extremely popular video games leading the way, not an obscure animation from the Berlin film festival fringe. The internet makes these ‘homages’ far more transparent, and easily traceable. So come on guys GET CREATIVE, its what you are being paid for.
Top image - early screen shot from little big planet, SCEE/Media Molecule
Middle image - BBC three idents, Red Bee
Bottom image - British gas adverts, CHI&partners
